A tablet manufactured in South Africa for cold and catarrh, Efferflu C, has recently been introduced into the Nigerian market. Efferflu C tablet is a combination of vitamin C for catarrh, paracetamol for cold and chlorphenamine maieate for allergy.
Although, it is already a household name in South Africa and has sold over 400,000 units, the Nigerian German Chemicals (NGC) partnered with Pharma Dynamics, a South African pharmaceutical company, to bring the product to Nigeria.
Speaking during the launch at Protea Hotel, Lagos, the Executive Director, NGC, Benson Inabowa, said when the tablet is put in a glass of water, it dissolves instantly and gives relief the users in few minutes.
Speaking during the launch recently at Protea Hotel, Lagos, Executive Director pharmaceuticals of Nigerian German Chemicals (NGC), Benson Inabowa, said the partnership was targeted at producing a product that would be highly efficient for cold and catarrh. He added that the tablet is an effervescent product.
According to him, the tablet would do a lot of good during the harmattan seasons due to the hazy and dusty condition of the atmosphere.
His words: “Cold and catarrh is associated with other diseases like malaria. During rainy season, cold and catarrh is so rampant. The product has vitamin C that is a good antioxidant to cure catarrh. It is also made up with paracetamol to help fight cold and there is chlorphenamine maieate for allergy. It takes care of cold, pain and catarrh.”
Also commenting on the efficacy of Efferflu C tablet, a Business Consultant for Pharma Dynamics, Fungayi Chamba, said that Efferflu C is an effervescent preparation for cold and catarrh with aspirin and it is also sugar-free.
“To move the Efferflu C brand in the market, we rely on the NGC marketing strategy for penetration,” he stressed.
The Regulatory Affairs Manager, Pharma Dynamics, Ilona Matthew, noted that the Nigerian population is large, and they felt the need for them to make an impact.
“The unique formulation of the product helps to effectively expel cold and catarrh in this part of the world, considering peoples vulnerability to cold and catarrh, caused by dust…”