Software giant Microsoft is to rename its SkyDrive “OneDrive” following the trademark infringement case over UK branding.
Redmond announced that SkyDrive, their cloud storage service will be renamed to OneDrive any day now. Microsoft was dragged into court by British Sky Broadcasting Group (BSkyB) last year over SkyDrive branding. Microsoft thought about fighting BSkyB’s claims over SkyDrive branding, but then decided to step back and rebrand it instead.
The Redmond giant has registered onedrive.com and has also posted a promotional video on YouTube announcing the upcoming change. Microsoft thinks that OneDrive is a better name as the one place for documents, photos, and other content that is seamlessly connected across all the devices you use. SkyDrive and SkyDrive Pro will be rebranded to OneDrive and OneDrive for Business.
Writing in his bog General Manager, Consumer Apps & Services, Ryan Gavin admits that “Changing the name of a product as loved as SkyDrive wasn’t easy”. He says “We are excited about what is to come, and can’t wait to share more.” It’s not yet clear when exactly the name change exercise will complete, but with the registration of the new domain name, Microsoft has got the ball rolling. Below is the promotional video shared on YouTube.